Most SEO companies can provide strategies that are capable of enhancing your site rankings with less than 20 pages of content and a small range of niche keywords. Ecommerce SEO requires a lot more planning and resources to become triumphant.
Here’s a list of 7 strategies for improved Ecommerce SEO
1. Allocate At Least 30% Of The Budget For Search Engine Optimization
This incorporates onsite and ongoing costs. Like for instance, from a $30,000 investment, $9,000 must be assigned for SEO. This consists of $6,000 for ongoing SEO for 3 t0 5 months and $3,000 for onsite optimization and keyword research.
2. Look For The Best Ecommerce Website Developer
Larger firms with established reputation and experience are greatly recommended in creating ecommerce websites. Find a company that can offer everything-in-one services for this will positively save your time and money in the long run, ecommerce SEO and web development are managed together.
3. Pick The Right Ecommerce Platform
Utilize Open Source. Two of the best open source ecommerce platforms are Zen Cart and OSCommerce. These are the advantages of using open source applications.
– Lesser Development Costs
– Portability
– Wider Community Support Base
– Lot Of Free Plug-ins And Add-ons
Utilize Custom. Platforms that are custom-built provide the best customization and flexibility options which will place you apart from the competitors. The drawback is the high development cost and the SEO firms may encounter difficulties in your system.
4. Look For The Best Ecommerce SEO Service Provider
Part of the pre-planning stage is choosing an SEO company that has reputable experience in Ecommerce SEO. The SEO company must also be comfortable working with your chosen ecommerce platform, long tail SEO campaigns and preferably content generation.
5. Recognize Your Competitors
To become triumphant, you must have the capability to identify your competitors. Primarily, detach the global competitors list from the local ones and then the short term competitors list from long terms. The SEO provider must be able to help you create this list. Bear in mind that SEO’s are not magicians and your SEO funds will directly affect your SEO performance.
6. Long Tail SEO
Businesses that are on a tight budget should use long tail SEO. You should focus on developing a long tail SEO approach to capture traffic from less competitive keywords or phrases by combining a good content creation plan and good keyword research if your products are not niche and your competitors are dominating the generic search results. Long tail tactic includes onsite search engine optimization and more content creation.
7. Website Content
Ecommerce SEO, in most cases, content is the king especially when you’re using the long tail strategy. You should learn to write unique descriptions for each category and product if you’re not prepared to employ a content writer. Product descriptions from other vendors should not be copied and pasted because it won’t give you any favors. Do not forget that the photographs are not readably by the Googlebots, they only see the text on the website.
Ecommerce sites use blogs these days. But these blogs are only helpful when the content is fresh.